JS Security.
INDUSTRY: Security Services / Installation
Website: https://jssecurity.com.au/
The Friction
Security installation is a high-trust industry. JS Security had the real-world reputation, but their digital presence did not reflect their competence. They were relying heavily on paid ads while bleeding organic traffic to established legacy players.
The Architecture
We deployed a dual-pronged Web Design and SEO Foundations package. The site was redesigned to build immediate trust and load instantly. We then mapped out a deep content silo architecture, targeting specific commercial security queries to capture decision-makers at the top of the funnel.
The Result
JS Security saw a 285% increase in highly targeted commercial traffic. More importantly, the leads generated were high-ticket B2B installations rather than low-value residential enquiries, proving the precision of the keyword targeting strategy.
High-Ticket Commercial Leads (6 Months)
