MINILAB.
Engineers of Visibility. We bridge the gap between human creativity and Generative Retrieval.
Generative Engine Optimisation (GEO).
Minilab Designs is a Melbourne-based Generative Engine Optimisation (GEO) agency. We help Australian brands achieve visibility in AI-powered search systems including ChatGPT, Gemini, Perplexity, and Claude. We bridge the gap between traditional SEO and the emerging retrieval-augmented generation (RAG) era through our proprietary RAM framework.
The New Search.
The world of search is undergoing a seismic shift. For the first time since 1998, the familiar list of ten blue links is being replaced by AI-generated answers. Systems like ChatGPT, Perplexity, and Google's AI Overviews are not just a new feature — they are a new paradigm.
In this new world, visibility is not about ranking. It's about being retrieved. It's about your brand being cited as a source of truth in the answers that AI generates. This requires a new approach — one that goes beyond keywords and backlinks, and focuses on building trust, authority, and semantic relevance in the eyes of the machine.
The Evolution of Search.
Who We Work With.
We partner with ambitious Australian brands who are ready to invest in the future of search.
Featured Research.
Search Grounding: Fact Ingestion
How RAG pipelines evaluate brand trust and the three-pillar protocol for eliminating AI hallucinations.
Read the note →Vector Proximity Analysis
Why traditional keywords are failing the retrieval test in vector-based search environments.
Read the note →Service Tiers.
Foundation
Technical SEO core and semantic infrastructure foundations.
Request Visibility AuditGrowth
Vector alignment, citation monitoring, and LLM visibility.
Request Visibility Audit