The search landscape isn’t just evolving—it has fundamentally fractured.
In the last three years, Large Language Models (LLMs) like ChatGPT, Gemini, and Perplexity have shifted user behaviour away from traditional keyword queries into conversational, intent-driven interactions. Users no longer just search for links; they ask for answers.
As an Enterprise Head of Search, I specialise in bridging the gap between traditional Technical SEO and Generative Engine Optimisation (GEO). I build robust, revenue-focused frameworks that ensure brands dominate not just standard SERPs, but the rapidly expanding AI Search ecosystems.
Throughout my career across enterprise B2B and global B2C e-commerce (including 2XU, PaperCut, and Suncorp Group), I have operated on a single core principle: Data empowers intuition. I translate complex search and market data into executive-level narratives, securing stakeholder buy-in to drive massive organic growth—recently engineering a 158% increase in organic revenue and achieving 90% market sentiment dominance across major LLMs.
The foundational architecture of SEO remains critical, but modern enterprises are facing a new set of questions:
- >Does your brand have a defensive strategy for Google's AI Overviews?
- >How are you engineering entity confidence so that ChatGPT recommends your products over your competitors?
- >What are the specific analytics and KPIs required to measure market share inside closed LLM ecosystems?
If your business needs to protect its organic footprint, engineer visibility within emerging AI models, and drive high-quality, revenue-generating traffic at an enterprise scale—I'm your huckleberry.
Let's connect.